The story behind the vabsRider
ataraxyBSC is an innovative Australian bicycle startup dedicated to solving one of the oldest problems in cycling: saddle pain. Founded by Robin Macan, we are the creators of the vabsRider, a revolutionary split-seat bicycle saddle designed to move with the human body. Our mission is to cultivate a state of ‘ataraxy’ – a Greek term for a state of serene calmness – for every rider, whether you’re a daily commuter or a weekend enthusiast.
ataraxyBSC Mission
To revolutionise the cycling experience by eliminating physical barriers to comfort, cultivating a state of ataraxy—serene calmness—for every rider on every journey.
ataraxyBSC Vision
To rewrite the story of the ride, consigning cycling pain to the history books, and making pure painless freedom the global standard for every rider.
Wellness
Promoting holistic physical and mental health by removing the barrier of saddle pain, ensuring cycling is an accessible and enjoyable experience for everyone.
Innovation
Having the vision and audacity to disrupt two centuries of traditional bicycle engineering by reimagining the seat's design from the seat post up.
Environment
Contributing to a greener planet by encouraging carbon-free travel through a repairable, high-quality product built to outlast the cycle of planned obsolescence.
Prestige
Delivering an elite, premium riding experience defined by superior craftsmanship and a commitment to long-term value over disposable trends.
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Robin J Macan
Driven by curiosity to enhance human wellbeing, Robin Macan leveraged his engineering background to transform a painful personal experience into the ultimate solution for cycling comfort. He founded ataraxyBSC to launch the vabsRider (Virtual Axis Bicycle Seat Rider), the world's first dynamic split-saddle seat engineered to mirror the body's natural movement and eliminate sit-bone and soft tissue pressure. Today, backed by viral global support and an overwhelmingly successful Kickstarter, Robin is committed to disrupting the cycling industry and making pain-free riding the new standard for all riders.
About Whistle Design Group
To transform the vabsRider from a visionary concept into a precision-engineered reality, we collaborated closely with Whistle Design Group, a leading Melbourne-based industrial design firm. Whistle has been deeply engaged in every stage of our journey, utilising their ISO 9001 certified processes to meticulously refine our unique split-saddle mechanism. Their expert team of designers and engineers have championed the vabsRider since the moment they experienced the design's benefits firsthand, ensuring that every detail is crafted for world-class innovation and durability.
