Our mission

At ataraxyBSC, we're dedicated to revolutionising cycling with our dynamic seat, prioritising comfort to encourage riders and cultivate a state of serene calmness.

Our story

2016As a very infrequent bike rider I couldn’t believe that after 38 years apart two identical questions came to my mind at exactly the same spot! Why hasn’t someone invented a comfortable bicycle seat?

There has to be a better way and the conviction to make it a reality was born. The concept was brought to life with my first prototype and I quickly realised I need help!

2019 The Inventors Association of Australia (IAA) have meetings in each state, so I decided to go and exhibit my prototype to the feasibility committee for advice. A strong thumbs up from all the committee members gave me the confidence to pursue the project.

At the same time Philippe Guichard from D2 Design and Development was speaking from an Industrial Designers perspective with a breadth of successful projects and a beautiful and sustainable design philosophy. Here was someone I wanted to work with.

2020Over the next 2 years Philippe and I worked on numerous designs, prototypes, test runs and failures (we call them learning experiences).

Another real breakthrough came in the design using a virtual axis accompanying the original split seat design. Re-vamped designs, more prototyping and yet more learning experiences made the COVID 19 world bearable. We knew we were onto something big!

2021 Our area of expertise needed to be expanded. The team working for practical solutions required different perspectives so it was the team at Whistle Design Group that were commissioned to the project.

The design was critiqued, analysed and scoped for a range of human factors and then finally streamlined to the model we are all proud of today.